Alexa for TV
Mobile Discovery and Setup
Design problem:
How might we use the Alexa mobile app to drive increased adoption of Alexa for TV?
Goal
Update and simplify the setup screen flow ahead of initial launch
Deliverables
• User flows
• Mobile screen designs
Team
• Product
• Engineering
Timeline
2 weeks
Discovery from the Phone
Consumers sometimes purchase a TV with Alexa built in, but do not set up Alexa on the TV right away. To help drive increased adoption, we can send a notification to existing Alexa users directly on their phones to prompt them to set up Alexa on their TV.
push notification
discovery card
Updates and Improvements
I was asked to make improvements to designs created previously by another designer. In addition to updating the designs to match today’s Alexa app patterns, I made several improvements to simplify the setup flow and make it more user-friendly.
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after
Before
Full User Flow
after
Full User Flow
I removed a total of three screens from the user flow, while making updates to text copy and layout for increased clarity.
Discovery
I included a simple value proposition: “Control your TV with voice” along with the call to action.
Before
after
Introduction and Instructions
The TV must be on and connected to Wi-Fi to complete setup in the app. This was a point of friction in past beta testing. I solved for this by simplifying instructions so that both requirements are clear.
Since I’d already included a value proposition at discovery, there is no need for an additional introductory screen.
Before
after
Loading
Connection time typically takes just a few seconds. Instead of the timing messaging, I included a rotating set of value propositions about what users can do with Alexa on TV.
before
after
Success Confirmation
I combined multiple screens into a single screen by simplifying the text, shortening setup time by focusing on key information.
Talking to Alexa
We ask users to try pressing a button and talking to Alexa right away so that they get used to interacting in this way. I changed the suggested request to one that is TV-specific.
before
after
Edge Cases
In addition to the happy path, I solved for several edge cases, including:
Users who didn’t turn on their TV or connect to Wi-Fi
Users who decided to cancel out of setup
In rare cases, users who may have more than one TV with Alexa built in.
error
Winback
multiple tvs
Next Steps
The updated designs are currently in development for a new round of beta testing.
Reflections
Designing for setup involves a balance of explanation and simplicity. I needed to give users a reason to set up Alexa on their TV without overwhelming them and keeping the process as easy and quick as possible. The design improvements for this launch help to strike this balance.